https://www.energyvanguard.com/blog/should-your-business-have-a-blog-and-use-social-media/ Building science knowledge, HVAC design, & fun Tue, 22 Jan 2013 05:09:01 +0000 hourly 1 https://wordpress.org/?v=6.6.2 https://www.energyvanguard.com/blog/should-your-business-have-a-blog-and-use-social-media/#comment-5256 Tue, 22 Jan 2013 05:09:01 +0000 http://energyvanguard.flywheelsites.com/?blog_post=should-your-business-have-a-blog-and-use-social-media#comment-5256 John Proctor
John Proctor: Not everyone needs a blog, so don’t feel like you have to add that. You’re one of those people who’s probably famous enough not to need one. Optimizing your website for search engines without a blog can still bring a lot of traffic to you, and you’ve got a lot of info that you could make available. Building Science Corporation doesn’t have a blog either, but they put a ton of free info on their website and update it regularly.  
 
I took a look at your new site at proctoreng.com, and it looks great. I like the research section and hope that you’ll add a lot more content there.

]]> https://www.energyvanguard.com/blog/should-your-business-have-a-blog-and-use-social-media/#comment-5255 Tue, 22 Jan 2013 00:35:02 +0000 http://energyvanguard.flywheelsites.com/?blog_post=should-your-business-have-a-blog-and-use-social-media#comment-5255 Allison Thank you for the
Allison Thank you for the article, we do not have a blog yet — it looks like a lot of work. It took us two years just to get our new website up. It is still not all we want, but it is much better. I came up for the first time last week. I hope you and your readers can take a look at it. http://www.proctoreng.com 
Thank you

]]> https://www.energyvanguard.com/blog/should-your-business-have-a-blog-and-use-social-media/#comment-5254 Mon, 21 Jan 2013 20:10:23 +0000 http://energyvanguard.flywheelsites.com/?blog_post=should-your-business-have-a-blog-and-use-social-media#comment-5254 John P.:
John P.: Thanks! Yes, what I said about Adwords is based on our experience. I know it can work because a lot of businesses are using it successfully. I added a little summary at the end of the article in which I suggested that Adwords may be the way to go.  
 
As with anything, though, it takes work. I read about one company that was making tons of money by using Adwords, but then they suddenly lost almost all of it because of slight changes in Google’s algorithms that they didn’t catch in time. You’ve got to follow what Google’s doing and keep tweaking your plan to keep the bottom from falling out if you go that route.

]]> https://www.energyvanguard.com/blog/should-your-business-have-a-blog-and-use-social-media/#comment-5253 Mon, 21 Jan 2013 19:57:47 +0000 http://energyvanguard.flywheelsites.com/?blog_post=should-your-business-have-a-blog-and-use-social-media#comment-5253 Very nice summary, Allison.
Very nice summary, Allison. 
 
One question I have is whether your point #4 about Google Adwords came directly from your own experiences with EnergyVanguard marketing efforts, or if it came mainly from your cited source.  
 
I tend to agree with the conclusion itself, but supposedly, there’s some sweet spot/tradeoff between organic traffic and Adwords (paid) traffic that one is supposed to strive for (albeit, far from me to be able to say what that tradeoff is; I’d imagine it depends on many factors and needs to be arrived at over time on an individual basis).  
 
Also, success there depends directly (or mostly) on your point #1 below, under “And a few tips…”. I know you know that, but I didn’t feel the connection was emphasized strongly enough — that one of the main benefits of a blog is that it exposes your main business site to higher organic (non-paid) search rankings, assuming your blog address is a part of your main site’s domain (in addition to, of course, a whole slew of other factors too detailed to go into here). 
 
Otherwise, this is a really great summary! 
 
– John

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